FORD, LEGO SPEED CHAMPIONS INTRODUCE MUSTANG, F-150 RAPTOR SETS FOR KIDS OF ALL AGES TO BUILD THEIR DREAMS

FORD, LEGO SPEED CHAMPIONS INTRODUCE MUSTANG, F-150 RAPTOR SETS FOR KIDS OF ALL AGES TO BUILD THEIR DREAMS
13-01-2016

For the kid in all of us, Ford is working with LEGO Speed Champions to bring the excitement of the racetrack to your living room with first-ever F-150 Raptor and Mustang LEGO sets.

“The LEGO Group is one of the world’s top toy companies and is loved by children and adults around the globe,” said Joe Hinrichs, Ford’s president of The Americas. “Many of us grew up playing with LEGO, so this is a dream project for many of us – including our engineers.”

The 185-piece Mustang kit includes a time board and race driver. The 664-piece F-150 Raptor set includes a well-equipped garage, trailer, a drag racing Christmas tree and Model A hot rod, plus a crew of Ford workers to ensure top-quality work.

“We are excited about the new LEGO Speed Champions sets based on iconic Ford vehicles,” said Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “Each LEGO Ford car tells a story and has infinite play possibilities. With these new sets, kids can play out their ultimate car fantasies. They are able to role play and become the LEGO minifigure, stepping into the greatest cars on earth.”

The Denmark-based LEGO team worked closely with Ford licensing and design teams throughout development and product design, collaborating on every detail down to the packaging and marketing materials.

Suggested retail price for Mustang set is $14.99, while F-150 Raptor is $49.99.

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